| |
| |
|
|
|
|
|
|
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different. Dare yourself to be different in promoting yourself, your services or your products. It doesn't matter if you are an employee, independent professional, student, or executive, being different pays off. Take the challenge and step out of "sameness" today. How you play it doesn't have to be in big, small counts too. Take the dare. Dare yourself too! Begin before getting out of bed with these questions: Who, what, when where and how can I be different today? * Here are some Dare-to-be-Different guidelines for promoting yourself differently: * Say different things about yourself. Emphasize something only you can do. * Think differently. Focus on today -- the here and now. Forget about yesterday and what did or did not go right or how tomorrow has to be better. Today is all that counts. * Sound different. Listen to your heart and speak from there. * Look different. How about a scarf or mismatched socks? A different hairdo? Looking different will make you feel different. * Sell your services differently. Share a story that increased your wisdom with someone today. Maybe you aren't a writer -- then write that story. * Offer something different. Offer options that others don't. Present the options differently. * Guarantee something different. Back up your services in a way that others don't. * Target differently. Pursue a different niche in the market. Give yourself space to think about a different market and what you can offer them. Find a solution that links your product/services and their needs. * Communicate differently. Get your messages across in a unique way. Write your e-mail responses differently. Change your signature line. Write ten new voice mail messages and change the message every day. * Follow-up differently. Surprise your clients with the way you stay in touch. Write a thank you note to a client. Send a small thinking of you gift. Forward them something fun and unexpected. * Walk differently. Walk from a place of abundance. Feel abundance radiating from the inside out. Others will notice it immediately. Dare yourself to be different! Discover how being different makes a difference. See what new things it attracts to you -- Law of Attraction. You will discover the most important secret of self-promotion: your differences are your diamonds. Your differences are your prosperity. Believe in that secret and you will discover the magic of reaching a higher level of personal achievement, income and success than you ever thought possible. You are going to love the experience. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Get More Clients From Networking - Follow The Rules Of Dating! If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. Want To Impress Customers, Win Clients and Influence People? Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that look like traditional sports trading cards and play interactive video, triva, bios, stats, music, as well as desktop goodies? No? Then ask your kid. The Advantage and Consequences of New Economy Marketing Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Make Your Marketing Solve a Problem You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U. How To Achieve Success With Your Own Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. Marketing 101: The Power of Marketing When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. Why Smart People Dont Know How to Market As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. 4 Easy Ways to Get Free Marketing Exposure Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. Give It Away Now - The More You Share, the More You Sell! Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. Your Marketing - From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road. How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Key Marketing Questions - Planning Your Marketing Campaign So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. How to Turn Your Promotional Products Expense Into a Profit Center If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers. For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people.
|
| home | site map |
| © 2000 |