| |
| |
|
|
|
|
|
|
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. I've sent cards that I thought were so good that I was sure my phone would start ringing off the hook. And then my little Web and graphic design studio would be so busy that I'd be booked sold for the next three months. Hooray! But, instead, nothing but silence from the phone. Which means that it's time for me to start making some other phones ring. Time to start smiling and dialing those hot prospects, clients, and anyone else who might send some business my way. The phone conversations sound like this: 1. Prospect A has been meaning to give me a call, and, hey, thanks for sending the postcard. 2. Client B got the card earlier in the week, and she has a big project coming up within a month. 3. Client C, who just put the card on the office refrigerator door, knows someone who needs me to help him with his website project.This is where building a mailing list from people you know can really pay off. When you follow up after a card mailing, you're not making cold calls to a bunch of strangers. And, let's face it, we're more likely to do business with someone we know. By developing your own list, you can stack the odds of success in your favor. Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Mortgage Originator Marketing - Differentiate or Die One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. Overcoming Resistances To Marketing a Practice-Part 2 In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. Your 30 Second Commercial This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. CD ROM Business Cards - Offline Marketing For Online Promotion It's a great concept, - and it has a 'cool factor' of 300%!Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one. More Scams! Do you Really Believe It? Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. PowerPositioning: WillYouAcceptThisRose.com Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. The Marketing Secret Every Child Knows Little Kids Ask Until They Get What They Want.Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why) In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale. Why Direct Mail Advertising Works And How To Lower Your Costs I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. Mortgage Marketing - Viral-Email, Referral Marketing Strategy This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. How Your List Affects Postage Costs HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect. Make More Sells With Colors How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2 As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients. Packaging Trends You Cannot Overlook (Part #2) Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. Basic Brand Building A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Whats Your NICHE Market - III ? What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force.
|
| home | site map |
| © 2000 |
